Learn about the latest trends in word of mouth marketing, tactics for developing a strategic WOMM plan, and how companies are successfully advancing their standing in the marketplace from Idil Cakim, Vice President, Interactive Media at GolinHarris; Virginia Miracle, Director, World of Mouth Marketing, Ogilvy PR; Andy Sernowitz, CEO, GasPedal.

When: Monday, March 31, 2008, 1:30-3:00 p.m. EDT

As the media landscape grows more complex – BurrellesLuce 2.0 makes it easy to maximize your media relations results.

See first-hand how easy it is to view your news online, tag and sort your clips, create clip books and download FREE, automated monthly measurement statistics. Subscribers to our online database of journalists, Media Contacts, also benefit from seamless sharing of detailed outlet data, so planning and media outreach is connected to monitoring and measurement.  

In 2007, Fox Business Channel launched and Business 2.0 shuttered. Learn about the new pressures and opportunities created by the fluctuating business media landscape from Chris Peacock, executive editor and vice president of CNN Money; Shawn Daina, group manager, worldwide communications, Sun Microsystems; Rafat Ali, founder and editor ContentNext Media; and Mick Weinstein, editor-in-chief, Seeking Alpha.