BurrellesLuce to offer Nielsen//NetRatings data with online clips to monitoring clients

Combined offering allows for effective measurement and evaluation of Internet communication strategies

LIVINGSTON, NJ (August 29, 2005) — BurrellesLuce, the nation?s leading media monitoring company, today announced that it will include Nielsen//NetRatings global Internet audience reach figures on all press clippings retrieved from Internet sources.

Nielsen//NetRatings is the global standard for Internet audience measurement and analysis. BurrellesLuce will be applying the Nielsen//NetRatings data, similar to print circulation figures, to Internet based press clippings, giving clients figures indicating the number of unique visitors to Web sites from which their press clippings originate.

With the addition of Nielsen//NetRatings, BurrellesLuce customers will have the ability to more effectively measure and evaluate the success of their press efforts and make more informed decisions regarding their Internet communication strategies. No longer will they need to guess or apply erroneous data figures to measure the reach of their online media coverage. Other media monitoring services often use invalid metrics, such as print circulation figures from a Web site’s accompanying publication. BurrellesLuce, understanding the importance of accurate media analysis, is proud to incorporate these metrics now that the data is available from Nielsen//NetRatings, the premiere Internet audience measurement firm.

“The addition of Nielsen//NetRatings data to our online clipping service will allow communications professionals – a large portion of our clientele – to expand their measurement and evaluation to include all Internet publicity efforts,” said Robert C. Waggoner, Chairman and CEO of BurrellesLuce. “With the proliferation of online news outlets, it is of great importance to have access to Web site readership data. Nielsen//NetRatings data will strengthen the already first-rate clipping and analysis products BurrellesLuce offers through our MediaConnect™ portal of services.”

BurrellesLuce press clipping service offers complete coverage of every daily and non-daily newspaper in the United States, as well as consumer and trade magazines, broadcast, Web-only publications, news groups and blogs. Through BurrellesLuce Express™, customers can receive same-day, comprehensive access to their coverage from the nation's top publications, thousands of Internet sources, including thousands of blogs, and all network and select local broadcast news at any time of the day or night by simply logging on to the MediaConnect™ communications platform.

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com/prel, or call Gail Nelson at (800) 631-1160.

Media Contact

Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com

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