BurrellesLuce Express™ service offers fast, customized media monitoring for communications and information professionals

Service offers same-day coverage of nation's top news sources and personalized delivery options

TORONTO, ONTARIO, CANADA (June 6, 2005) — BurrellesLuce, the nation’s leading media monitoring company, is showcasing its Express™ service at this year’s SLA (Special Libraries Association) Annual Conference.

BurrellesLuce Express media monitoring service offers quick, comprehensive monitoring of all the nation’s top media outlets, including print and online publications, broadcast, Web-only publications, news groups and blogs. Express allows users to access their coverage on a daily basis either via a personal Web portal or by direct delivery via e-mail or fax.

BurrellesLuce uses sophisticated electronic tracking methods to scan publications and Web sites for coverage to provide users with the complete monitoring and quick delivery they need. With that news coverage in hand, BurrellesLuce’s experienced editors review all clips to ensure that the articles are accurate and relevant to a client’s search requirements.

“Express helps information professionals get the exact materials they are searching for and offers it to them in a fast, reliable way,” said Robert C. Waggoner, Chairman and CEO. “Our editors discard about 80% of the articles that are originally retrieved because, while the search term may be in the article itself, the story simply doesn’t match the intent of the search. This “human touch” is what sets our service apart and it is a critical component that ends up saving our clients hours of precious time.”

Many services offer only the text version of articles, however, BurrellesLuce Express offers clips as they appeared in print, complete with all images and graphics.

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com, or call Gail Nelson at (800) 631-1160.

Media Contact

Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com

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