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In the News

November 2008 Bulldog Reporter’s Daily Dog
BurrellesLuce Launches iMonitor, a 'Self-Guided' Media Monitoring
Service.

BurrellesLuce, the leader in media planning, monitoring, and measurement, has introduced its latest product, BurrellesLuce iMonitor, a self-guided media monitoring service which offers unlimited use for a flat monthly cost and no per-clip fees.
November 2008 Capital Communicator
BurrellesLuce to unveil iMonitor
iMonitor offers the full universe of Internet news sources. The flat-fee product allows PR professionals to set up unlimited searches for Internet sources, including free and the most-requested subscription-based news sites, blogs, social media, and international outlets.
July 2008 PR News
Exclusive to PR News
"The Real Cost of 'Free' Online News Services"
An examination of how free online news services constraint your media monitoring and measurement efforts.
July 2008 Bulldog Reporter's Daily Dog
"PR Programs Must Bridge Generation Gaps"
Johna Burke, VP at BurrellesLuce, examines the challenges PR practitioners face when communicating to audiences across the generations, and offers guidelines and tactics to bridge the gaps.

 


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