BurrellesLuce Executive Will Lead Media Measurement Roundtable At Summit of Pharma, Biotech, and Medtech Communicators

LIVINGSTON, NJ (July 10, 2008) — BurrellesLuce Vice President Johna Burke will moderate an interactive roundtable session titled "Best Practices for Media Relations Measurement on a Budget," during ExL Pharma's 4th Annual Public Relations & Communications Summit.

The public relations summit, which is a major event for pharmaceutical, biotech, and medical technology corporate and brand communicators, will take place July 14 and 15 at the Heldrich Conference Center in New Brunswick, NJ.

ExL Pharma, a division of ExL Events, Inc., develops innovative, educational events that serve the healthcare community and allied professionals. BurrellesLuce is the country's oldest and largest provider of media monitoring and measurement services.

Before joining BurrellesLuce in 2000, Burke was head of public and investor relations at U-Haul. She is the current Southern Region chairperson of the International Association of Business Communicators (IABC) and a frequent speaker at public relations industry events.

Media measurement is one of many topics the summit will address. Some of the other themes to be aired include the following:

• Communicating Successfully in the Changing Pharmaceutical Environment

• Engaging All of Your Audiences: Communicating More Effectively to Keep Existing Customers and to Get New Customers

• Igniting Innovation: What's Next for Corporate Communications

• The '08 Presidential Election: Perspectives and Impact on the Healthcare Industry

About BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, NJ, BurrellesLuce has offices throughout the United States.

< Back