BurrellesLuce And Public Relations Society Of America Join Forces In Partnership Alliance

Alliance Expands and Compliments PRSA’s Corporate Sponsorship Program

LIVINGSTON, NJ (October 22, 2004) — As part of an ongoing effort to support the advancement and education of public relations professionals throughout North America, BurrellesLuce today announced a formal Partnership Alliance with the Public Relations Society of America, the world’s largest organization for public relations professionals.

As part of the alliance, BurrellesLuce will sponsor and co-host several of PRSA’s major events and conferences throughout the year, including the opening night reception at Lincoln Center in New York City for this year’s International Conference and the Silver Anvil Award Ceremony in 2005. BurrellesLuce also will underwrite several of PRSA’s services, including the organization’s Professional Development Center.

Additionally, through the lending of research and other expertise, this key strategic alliance will improve PRSA’s efforts in research, tracking and identifying potential new members in all areas of the Society’s programs and services.

“PRSA offers numerous member benefits through education and career development programs. By working together, we hope to further enhance and expand these programs in a way that builds value for the public relations industry,” noted Robert C. Waggoner, Chairman and CEO of BurrellesLuce.

PRSA’s Chief Marketing Officer, John D. Robinson said “The joining of PRSA and BurrellesLuce in a partnership alliance greatly compliments our corporate partnership program. Being able to call upon the resources and capabilities of a key industry provider, such as BurrellesLuce, will bring great strength to our team.”

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com, or call (973) 992-6600.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 114 Chapters nationwide, 19 Professional Interest Sections along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 262 Chapters at colleges and universities throughout the United States.

Contact

Ken Aurichio
R&J Group
(973) 331-1070
kaurichio@RandJgroup.com

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