BurrellesLuce Blog Coverage is Second to None

Express™ Service Covers More Blogs Than Any Service

LIVINGSTON, NJ (March 1, 2005) — Despite competitors’ claims, BurrellesLuce covers more Web logs, or “blogs” – and notifies you sooner – than any other media monitoring service

“Many of our competitors have recently come to the belated realization that news can originate, and populate the Internet in a viral manner, as a result of the proliferation of blogs,” said Art Wynne, Senior Vice President of BurrellesLuce. “The fact is, we have been covering blogs for our clients for the past several years, and have consistently delivered that important content in the most timely manner in the industry through BurrellesLuce Express™ – while it is still fresh, giving our clients the opportunity to react. We currently monitor 1,050 blogs, and that number is increasing almost daily.”

The BurrellesLuce Express service is designed and built for speed. Its sophisticated search system combines the most advanced technology with the industry’s most talented, professional editors to bring you only the news you want, culled from across all media, as soon as it’s available. What truly separates BurrellesLuce from other news aggregators is the “human touch.” All stories and online mentions are reviewed by an editor who ensures that our clients receive only the news and articles that match their search requirements. This is especially important in the world of blogs, where information can often be erroneous, irrelevant, or of dubious veracity. BurrellesLuce Express works 24/7, making sure your information is quickly delivered right to your desktop. With Express, there is no waiting, and no wasting valuable time and energy.

“As with all of our media monitoring products, we deliver just what our clients want and need to make a difference in their business,” explained Robert C. Waggoner, Chairman and CEO of BurrellesLuce. “We don’t simply supply every ‘mention’ of a company name or issue. Our highly- skilled staff of human editors is trained to deliver the kinds of media content that our clients require, and can use to build their business.”

BurrellesLuce is constantly assessing both new and existing blogs for inclusion within its monitoring and reporting structure. When an individual blog or group of blogs take on significant importance as either a news or an industry “source,” BurrellesLuce quickly adds them to the monitoring mix. Additionally, clients can request that certain blogs be included within their monitoring assignment, and BurrellesLuce will accommodate those requests.

In addition to blogs, BurrellesLuce monitors thousands of online news sources, including online publications not available in print, news groups, Web forums and chat rooms. Beyond print and online coverage, BurrellesLuce also offers in-depth coverage of all forms of broadcast news – as well as many of today’s top wire services. And BurrellesLuce allows its clients to access their news coverage via a secure Web portal.

“For over one hundred years, we have helped corporate communications and public relations professionals quickly access important information from the media,” added Mr. Waggoner. “As the media universe expands, BurrellesLuce has continually increased its reach and capabilities to help our clients obtain the information and intelligence they need as quickly as possible.”

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com, or call Gail Nelson at (800) 631-1160.

Media Contact

Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com

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